Academic profile
Creative practitioner-lecturer with thirty years' experience systematically integrating emerging technologies into professional workflows across music, television and interactive media. Currently a PhD candidate at Macquarie University, holding a Macquarie Research Excellence Scholarship (MQRES), and investigating creative agency in the age of generative AI through practice-led prototyping and pedagogical translation.
Recipient of an honorary doctorate from Macquarie University in 2009 recognising contributions to the creative and cultural industries. Sessional academic and unit convenor teaching across the Creative Industries majors and the Master of Creative Industries at Macquarie, with demonstrated capacity in teaching, curriculum design, unit coordination and industry partnership development.
Qualifications
Doctor of Philosophy (PhD) In progress
2026 — expected 2028
Macquarie University, Sydney
- Thesis: Creative Agency in the Age of Generative AI
- Scholarship: Macquarie Research Excellence Scholarship (MQRES)
- Focus: Developing empirically grounded frameworks for creative agency in generative AI co-creation through practice-led prototyping and pedagogical translation.
Doctor of Letters (honoris causa)
2009
Macquarie University, Sydney
Awarded in recognition of contributions to the creative and cultural industries.
Master of Arts (Screen: Business)
2021 — 2022
Australian Film, Television and Radio School (AFTRS)
Research focus: AI use as a potential children's screentime mitigator — turning passive media into a cognitively active experience.
University service & governance
HDR student representative — Academic Senate & Research Committee
2026 — present
Macquarie University
Representative for Higher Degree Research students on the University's Academic Senate and Research Committee, contributing to governance, academic policy and student advocacy at the institutional level.
Teaching & academic experience
Sessional academic lecturer & unit convenor — Creative Industries / Music
February 2024 — present
Macquarie University
- Curriculum development: Convened and taught undergraduate (1000–3000 level) and postgraduate (8000 level) units in Creative Industries and Musical Creativity, developing lecture content, tutorials, studio activities and assessment frameworks across introductory, advanced, capstone and practice-based offerings.
- Unit coordination: Managed unit coordination and teaching administration across undergraduate and postgraduate offerings, including iLearn page design and maintenance, Turnitin rubric setup, student communications, attendance and record management, and iLearn Insights reporting to support convenor oversight.
- Hybrid learning: Coordinated hybrid and in-person delivery, managing Zoom-supported lectures and tutorials alongside face-to-face classes.
- Pedagogical translation: Systematically codified tacit practitioner knowledge into teachable frameworks, studio exercises and assessments reflecting current industry practice.
- Assessment design: Developed assessment tasks grounded in real-world creative and industry contexts, integrating industry-relevant tools, platforms and reflective practice.
- Student mentorship: Guided creative projects and industry placements, emphasising end-to-end production processes, workflow documentation and reflective practice across diverse cohorts.
- Industry placements: Fostered partnerships with organisations to provide authentic learning contexts, internships and placement opportunities.
- Collaborative teaching: Contributed to shared program vision and continuous curriculum improvement within a teaching-focused team.
Research & industry practice
Founder — CHILDSPLAI Pty Ltd
January 2024 — present
AI start-up, Macquarie Incubator
- Practice-led prototyping: Design and conduct controlled experiments with generative AI tools — large language models, text-to-speech, voice cloning, image generation and real-time video generation — integrated into production workflows and interactive experiences.
- Frontier model R&D: Track new model releases and implement rapid prototypes to test capability boundaries (multimodality, controllability, latency), translating findings into production roadmaps.
- Systematic documentation: Maintain version-controlled artefacts, prompt libraries, decision logs and reflective journals.
- Cross-platform development: Direct development teams building cloud-enabled interactive applications (Unity, React, Azure), documenting socio-technical design choices that affect creative authorship.
Senior creative producer & intellectual property manager
January 2021 — present
Child's Play Media Pty Ltd
- Controlled research environment: Retain full copyright control over music and video IP, enabling ethical experimental AI adaptation without third-party IP complications.
- End-to-end production documentation: Lead complete production cycles from concept to post-production, documenting decision-making where technology adoption intersects with creative authorship.
- Stakeholder negotiation: Collaborate with international partners including Republic Records (USA) and Universal Music Australia, navigating IP arrangements and attribution clarity under commercial pressure.
Further professional experience
Executive producer (music) / associate producer (TV)
2013 — 2020
Snowglobe Productions Pty Ltd
- Co-created and produced broadcast and digital content for international children's audiences, including Nickelodeon and Sony Music partnerships.
- Developed and implemented content testing and evaluation frameworks using audience feedback to iteratively refine creative strategies.
- Orchestrated music production workflows integrating digital technologies while maintaining creative intentionality under tight commercial deadlines.
- Documented production processes for cross-platform delivery across broadcast, streaming and digital, negotiating authorship attribution in collaborative, technology-mediated environments.
Creative director / production lead
2011 — 2018
The Jungle Collective
- Directed a production and post-production suite combining music, video and digital media; managed multidisciplinary teams across creative-technical boundaries.
- Led projects requiring systematic integration of emerging digital production technologies while preserving team members' creative contributions and attribution clarity.
- Developed digital content strategies requiring explicit negotiation between platform logics and creative intentionality.
Lead performer, vocal producer & touring company manager
2002 — 2012
The Wiggles
- 250+ live performances annually; 10+ album and DVD releases; international touring across the USA, Canada, the UK, Japan, China, the UAE, Singapore and more.
- Systematically integrated digital recording, arranging and orchestration tools into music production workflows (2004–2005 as vocal producer).
- Directed vocal recordings for international versions in Taiwan and Latin America, navigating cultural adaptation while maintaining artistic coherence.
- Engaged with high-end digital film and green screen technologies, directly experiencing how technological mediation affects performer agency.
Awards & recognition
Research capabilities & technical skills
- Research methods
- Practice-led research; reflective practice methodology; semi-structured interviews; case study design; reflexive thematic analysis (Braun & Clarke); survey design; stratified sampling; statistical analysis including factor analysis and ANOVA; mixed-methods triangulation; ethics protocols.
- Generative AI (production-level)
- Language models (ChatGPT, Claude, Gemini, Grok, Mistral); image generation (DALL·E, Midjourney, Leonardo.AI, Firefly); video generation (Runway, Veo 3, Sora 2); music generation (Suno, Udio); speech and voice (ElevenLabs, Speechify, XTTS-v2); development tooling (Windsurf, GitHub Copilot).
- Digital production
- Pro Tools, Logic, Adobe Creative Suite, DaVinci Resolve, Unity, React, Azure, Google Cloud, version control systems.
- Pedagogy
- Curriculum design; assessment rubric development; studio teaching; knowledge translation; iLearn/Moodle content management.
- Industry expertise
- Thirty years across music, television and interactive media; creative labour economics; IP and copyright frameworks; policy engagement.
Professional networks & affiliations
- APRA AMCOS — Member (Australasian Performing Right Association / Australasian Mechanical Copyright Owners Society)
- The Recording Academy, New York Chapter — Voting member
- AFTRS — Alumni network and screen production community
- Macquarie University Academic Senate — HDR student representative
- Macquarie University Research Committee — HDR student representative
- Macquarie Incubator — CHILDSPLAI, research infrastructure
Additional qualifications
- Mental Health First Aid certification — Screenwell / MHFA Australia, 2024
- Indigenous cultural awareness training — AFTRS, 2021
- Working With Children Check — NSW Government, current (number supplied on request)