Human agency
Creative agency after automation
What remains distinctly human when creative systems can generate at scale — and how do we design for more agency, not less?
A more optimistic proposition
Creativity is not under threat. It is about to bloom.
Sam Moran studies how artificial intelligence is reshaping entertainment — and how artists, studios and audiences can use it to unlock a new era of human creativity.
Research✦
Speaking✦
Creative industries✦
Human–AI collaboration✦
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01 / Profile
Two careers. One enquiry.
The person behind the questions
Practice came first. Research gave it a new language.
Before examining the future of creative work, Sam lived it — in rehearsal rooms, recording studios, on stages and in front of cameras.
That experience shapes a research practice grounded in the realities of making: collaboration, risk, audiences, identity and the invisible labour behind culture. It also makes his perspective on AI unusually practical. The question is not simply what the technology can do, but what it can help people become.
- Field
- Creative industries
- Focus
- Human–AI collaboration
- Lens
- Entertainment practice
02 / Current research
Questions for a creative age
Lines of enquiry
The future is not something creativity enters. It is something creativity makes.
Research at the intersection of technology, entertainment and human imagination, grounded in the people and practices that make culture.
Creative labour
The future of entertainment work
How new tools are changing roles, production cultures and the value of creative labour across music, screen and live entertainment.
Responsible practice
Adoption without fear
Moving beyond panic and hype toward practical models that protect creators while expanding what they can make.
Human made / AI enabled
03 / Working proposition
2026 →
A position, not a prediction
AI should make us more human, not less.
Artificial intelligence does not arrive with a fixed meaning. We decide what it amplifies, who benefits and which forms of creativity become possible next.
Explore this idea together
04 / Beyond the page
Research made useful
Speaking / Advisory / Media
Bring a difficult question. Leave with possibility.
Speaking
Ideas that move a room.
Keynotes, panels and workshops that make the creative impact of AI vivid, practical and hopeful.
Keynotes / Panels / WorkshopsAdvisory
A clearer path through change.
Research-led advice for entertainment organisations navigating adoption, creative culture and public trust.
Strategy / Facilitation / AdvisoryMedia
Useful context, without the hype.
Accessible, informed commentary on AI, entertainment and the changing meaning of human creativity.
Interviews / Commentary / Broadcast
Start a conversation
Ideas move further when we move them together.
Speaking invitations, research collaborations, advisory work and informed media commentary are welcome.
Draft an enquiry